Cookie Policy

Last updated: 1st January 2026

This Cookie Policy explains how alphatrixa SARL ("we," "our," or "us") uses cookies and similar tracking technologies on our website alphatrixa.world. This policy should be read alongside our Privacy Policy and Terms of Service.

What Are Cookies

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about user behaviour and preferences.

Cookies can be "persistent" (remaining on your device until they expire or are deleted) or "session" cookies (which are deleted when you close your browser). They can also be "first-party" cookies (set by the website you're visiting) or "third-party" cookies (set by a different website).

Why We Use Cookies

We use cookies and similar tracking technologies for several purposes: to ensure our website functions properly and securely, to remember your preferences and settings, to analyse how our website is used and improve its performance, to deliver relevant content and advertisements, and to measure the effectiveness of our marketing campaigns.

Our use of cookies helps us provide a better user experience and allows us to understand how visitors interact with our website, which pages are most popular, and how we can improve our services.

Types of Cookies We Use

Necessary Cookies

These cookies are essential for the proper functioning of our website. They enable basic features like page navigation, access to secure areas, and cookie consent management. The website cannot function properly without these cookies, and they cannot be disabled.

Analytics Cookies

We use analytics cookies to collect information about how visitors use our website. This includes data such as which pages are visited most often, how long users stay on the site, and which links are clicked. This information helps us improve our website's performance and user experience. We use Google Analytics for this purpose.

Functional Cookies

These cookies allow our website to remember choices you make (such as your language preference or region) and provide enhanced, more personalised features. They may also be used to provide services you have asked for, such as watching a video or commenting on a blog.

Marketing and Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. We use Google Ads and other advertising platforms that may place these cookies on your device.

Cookie Details Table

Third-Party Cookies

We work with third-party service providers who may place cookies on your device when you visit our website. These include:

Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics uses cookies to collect information about your use of our website, including your IP address, browser type, operating system, and pages visited. This information is transmitted to and stored by Google on servers in the United States and other countries.

Google Ads

We use Google Ads for advertising and remarketing purposes. Google may use cookies to show you relevant advertisements on other websites based on your visit to our site. These cookies help us measure the effectiveness of our advertising campaigns and improve our marketing efforts.

Google Fonts

Our website uses Google Fonts to display text. When you visit our website, Google may collect information about your visit, including your IP address, to provide the font service.

Managing Your Cookie Preferences

You can control and manage cookies in several ways:

Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customise your preferences. You can change your preferences at any time by accessing the cookie settings through the banner or footer link.

Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse all cookies, accept only certain cookies, or notify you when cookies are being sent. Please note that disabling certain cookies may affect the functionality of our website.

Third-Party Opt-Out

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. You can also manage your Google Ads preferences through your Google account settings or by visiting the Google Ad Settings page.

Google Consent Mode v2

We implement Google Consent Mode v2, which adjusts how Google tags behave based on your consent choices. When you deny consent for analytics or advertising cookies, Google's services operate in a privacy-enhanced mode that respects your preferences whilst still providing aggregate insights to help us improve our website.

This technology ensures that your consent preferences are respected whilst allowing us to measure website performance and advertising effectiveness in a privacy-compliant manner.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our use of cookies or applicable laws. When we make changes, we will update the "Last updated" date at the top of this policy and notify you through our website or other appropriate means.

Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us at privacy@alphatrixa.world or write to us at alphatrixa SARL, Avenue de la Porte-Neuve 37, 4272 Esch-sur-Alzette, Luxembourg.

You can also call us at +352 27627584 during our business hours (Monday-Friday: 10:00 - 19:00) if you need assistance with cookie settings or have privacy-related questions.