Privacy Policy

Last updated: 1st January 2026

alphatrixa SARL ("we," "our," or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website alphatrixa.world or use our restaurant customer behaviour tracking services.

Data Controller Information

alphatrixa SARL is the data controller responsible for your personal information. Our registered office is located at Avenue de la Porte-Neuve 37, 4272 Esch-sur-Alzette, Luxembourg. Registration Number: RCSB968574, VAT Number: LU96521473.

Data Collection

The data we collect includes information you provide directly to us, such as when you contact us through our website, request information about our services, or engage with our customer support. This may include your name, email address, phone number, company name, and any messages or enquiries you send to us. We also collect technical information automatically when you visit our website, including your IP address, browser type, operating system, referring website, pages viewed, and the dates and times of your visits.

For our restaurant tracking services, we collect anonymised movement and behaviour data within client establishments. This data is processed in aggregate form and cannot be used to identify individual customers. We design our tracking systems with privacy-first principles to ensure customer anonymity whilst providing valuable business insights to restaurant operators.

How We Use Your Information

We use of your data for several purposes, including responding to your enquiries and providing customer support, delivering our restaurant analytics services to business clients, improving our website functionality and user experience, and communicating with you about our services, updates, and relevant industry information. We may also use your information for legal compliance purposes and to protect our legitimate business interests.

We process your personal data based on various legal grounds under the General Data Protection Regulation (GDPR), including your consent, performance of a contract, compliance with legal obligations, and our legitimate business interests in providing and improving our services.

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner. For detailed information about our cookie usage, please refer to our Cookie Policy.

Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information with trusted service providers who assist us in operating our website and delivering our services, such as hosting providers, email service providers, and analytics platforms. These service providers are bound by confidentiality agreements and are only permitted to use your information for the specific purposes we authorise.

We may also disclose your information if required by law, court order, or government regulation, or if necessary to protect our rights, property, or safety, or that of our users or others.

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, secure server infrastructure, access controls, and regular security assessments. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Your Rights

Under GDPR, you have several rights regarding your personal data, including the right to access your personal information and receive a copy of the data we hold about you, the right to request correction of inaccurate or incomplete personal information, the right to request deletion of your personal information under certain circumstances, the right to object to or restrict our processing of your personal information, and the right to data portability in certain situations.

You also have the right to withdraw your consent at any time where we rely on consent as the legal basis for processing your personal information. To exercise any of these rights, please contact us using the details provided below.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. Contact enquiries and correspondence are typically retained for up to three years, website analytics data is retained for up to two years, and anonymised restaurant tracking data is retained for the duration of our client contracts plus up to one year for analysis and reporting purposes.

International Data Transfers

As we operate within the European Union, your personal data is primarily processed within the EU/EEA. If we transfer your data outside the EU/EEA, we ensure appropriate safeguards are in place, such as adequacy decisions by the European Commission or standard contractual clauses.

Contact Information

If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or need to contact us regarding privacy matters, please reach out to us at privacy@alphatrixa.world or call us at +352 27627584. You can also write to us at alphatrixa SARL, Avenue de la Porte-Neuve 37, 4272 Esch-sur-Alzette, Luxembourg.

You have the right to lodge a complaint with the Luxembourg National Commission for Data Protection (CNPD) if you believe we have not handled your personal information in accordance with applicable data protection laws.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. We encourage you to review this policy periodically to stay informed about how we protect your information.

Children's Privacy

Our services are not directed to children under the age of 16, and we do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly.